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River Logic’s Trade Promotion Optimization Solution to Help Consumer Packaged...

River has announced its business alliance with the Synectics Group, a leading provider of Trade Promotion Management (TPM) solutions. Together the companies will deliver a closed loop Trade Promotion...

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Trade Promotion Optimization and Constraint-Based Modeling

The term Trade Promotion Optimization is quickly becoming a part of the Marketing and Finance lexicon for Consumer Packaged Goods (CPG) companies; however, much debate remains about what is true...

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Optimizing the Trade Promotion Planning Process

Q&A Session with Nathan Goldstein, Director of Trade Promotion & Marketing Analytics Question: What are the traditional methods firms employ to plan trade promotion campaigns today? Answer:...

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Trade Promotion Optimization for Retailers

The latest in retailer loyalty programs is here. Chains like Starbucks and Gap are increasingly tracking and rewarding customers who show up at their locations and check in via smartphone apps and...

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TPO Planner – Input Variables and Constraints

During a recent meeting, with a client seeking to improve the planning and execution of trade promotions across their organization, I was asked, “Which variables and constraints does TPO Planner™...

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TPO Results in as Little as Thirty Days

Co-authorship: Renat Islamov and Nathan Goldstein As with any emerging business technology, early adopters of Trade Promotion Optimization (TPO) solutions are under significant pressure to validate...

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On the role of private brands in retail and what is the appropriate mix of...

The US retail industry is in turmoil. Manufacturers are facing increasing commodities prices, ever resilient competition, uncertainties in financial markets and customer behavior. The retailers, both...

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Finding directions in a complicated world

I am lucky because I work with some really smart people. One of those really smart guys recently said to me that “All problems are search problems”. He went on to point out how Google has taken this...

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River Logic, Inc. cited as Innovative Business Analytics Company Under $100M...

International Data Corporation (IDC) recently released the report titled “Innovative Business Analytics Companies Under $100M to Watch.” The report features vendors that are innovating around three key...

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Opportunities for Enterprise Consultants Embracing Advanced Analytics

Enterprise consultants are uniquely positioned to maximize the benefits derived from advanced analytics, provided they act swiftly. The nature of new, complex, advanced analytics requirements places...

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